Presents the AIPD approach to the evaluation of commercial Web sites within or across borders. Looks at firms in the software sector and uses the model’s benchmarking techniques to compare the informing, positioning, and delivering strategies of Web sites. Shows how these factors boosted the...

Purpose – To investigate the degree to which products, images, and activities associated with a popular culture supports and sustains brands associated with that culture, with particular reference to global Japanese brands. Design/methodology/approach – A questionnaire‐based survey of 638...

In order to operate effectively in an environment of borderless markets, standard products and globalization marketing global multinational corporations have to function under a corporate philosophy which can sustain such concepts. In support of globalization theory, suggests that a holistic...

Suggests that as the global economy becomes more entrenched and the importance of internationalization becomes self evident to US businesses, the number of contacts with foreign agents will escalate. Explores whether it be by buying or selling, the end result often is cross‐cultural...