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Toward a theory of behavioral control
Lim, Weng Marc; Weissmann, Marc Arul - In: Journal of strategic marketing 31 (2023) 1, pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
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A study of the relationship of leading edge users to opinion leaders
Morrison, Pamela D. - 1994
Persistent link: https://www.econbiz.de/10000882464
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Wahrgenommenes Risiko bei der industriellen Kaufentscheidung
Müller-Hagedorn, Lothar - 1994
Persistent link: https://www.econbiz.de/10000883382
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I consumatori : storia, tendenze, modelli
Codeluppi, Vanni - 1992
Persistent link: https://www.econbiz.de/10000883687
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CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne; Ramaswamy, Venkatram - 1994
Persistent link: https://www.econbiz.de/10000886776
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Sources of attitude-behavior inconsistency in consumption involving environmental issues
Moisander, Johanna - 1994
Persistent link: https://www.econbiz.de/10000887163
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The durability of information, market efficiency, and the size of firms
Fishman, Arthur; Rob, Rafael - 1994 - Rev
Persistent link: https://www.econbiz.de/10000887510
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Customer search in markets with repeated purchase
Sibly, Hugh - 1994
Persistent link: https://www.econbiz.de/10000888225
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The consumption smoothing benefits of unemployment insurance
Gruber, Jonathan - 1994
Persistent link: https://www.econbiz.de/10000888657
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An experiment on the pure theory of consumer's behavior
Sippel, Reinhard - 1994
Persistent link: https://www.econbiz.de/10000891118