Romenti, Stefania; Murtarelli, Grazia; Miglietta, Angelo; … - In: Journal of Communication Management 23 (2019) 3, pp. 228-245
Purpose: Evaluation and measurement (E&M) remains a critical and debated topic among communication scholars and practice. Substantial research and professional efforts have been devoted to discussing what should be measured and which methods should be applied. Most of the E&M models seem to...