The application of MNE definitions, measurements and theories to international services is still in its infancy, despite the considerable size and growth of this sector. There are problems in defining, classifying, measuring, comparing and explaining service MNEs, but they do not require special...

A field investigation of 35 US international trade intermediaries reveals that, in response to various environmental factors, the intermediaries have made changes in the products they handle, the markets they serve, and the services they provide. They have also moved away from a pure...

International marketing can be conceptualised in terms of: (1) an extension of domestic marketing, (2) a collection of national marketings, (3) a manifestation of generic marketing, and (4) global marketing as the product of a new international integrative order. These concepts are expanded and...