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Measure twice and cut once : the carpenter's rule still applies
Kamakura, Wagner A. - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 237-243
Persistent link: https://www.econbiz.de/10011312243
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Reflections on my editorship of JMR and beyond
Kamakura, Wagner A. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 131-132
Persistent link: https://www.econbiz.de/10010348985
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A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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A note on "The use of categorical variables in data envelopment analysis"
Kamakura, Wagner A. - In: Management science : journal of the Institute for … 34 (1988) 10, pp. 1273-1276
Persistent link: https://www.econbiz.de/10001060057
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Assessing the market value of real estate property with a geographically weighted stochastic frontier model
Samaha, Stephen A.; Kamakura, Wagner A. - In: Real estate economics : journal of the American Real … 36 (2008) 4, pp. 717-751
Persistent link: https://www.econbiz.de/10003805199
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
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Quality-adjusted price comparison of non-homogeneous products across Internet retailers
Kamakura, Wagner A.; Moon, Sangkil - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 189-196
Persistent link: https://www.econbiz.de/10003885201
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Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing; Kamakura, Wagner A. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
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Modeling voter choice to predict the final outcome of two-stage elections
Kamakura, Wagner A.; Afonso Mazzon, José; De Bruyn, Arnaud - In: International journal of forecasting 22 (2006) 4, pp. 689-706
Persistent link: https://www.econbiz.de/10003385853
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A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner A.; Ozer, Muammer - In: Conjoint measurement : methods and applications, (pp. 145-166). 2007
Persistent link: https://www.econbiz.de/10003544618