This research aims to focus on the understanding of how young consumers (generation Y) in transition economies perceive western multinational firms, what factors influence their consumption preferences of western products, and what are communication channels that affect their purchasing...

The paper investigates the lobbying strategies of multinational corporations' subsidiaries in Hungary. Previous research has shown that the unique lobbying style of post-socialist interest groups and firms is not compatible with the EU's multi-level lobbying system. However much less attention...