Lariviere, Bart; L. Keiningham, Timothy; Cooil, Bruce; … - In: Journal of Service Management 25 (2014) 1, pp. 75-100
Purpose – This study aims to provide the first longitudinal examination of the relationship between affective, calculative, normative commitment and customer loyalty by using longitudinal panel survey data. Design/methodology/approach – Repeated measures for 269 customers of a large...