The intensive development of global markets correlated with the modern consumer’s demands led to a new complex approach concerning the food sector and its’ main determinants. Old market theories that describe the food market mechanisms as a simple three point process: “to produce – to...

Production of Scotch single malt whisky requires at least 3 years of storage time. The majority of whiskies are stored for about 10-18 years, several sorts are matured for even up to 70 years. This can be justified by the common opinion that older whisky is 'better'. This paper gives a...