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Competing in High-Velocity Markets - The pioneer and customer strategies
Slater, Stanley F. - In: Industrial marketing management : the international … 22 (1993) 4, pp. 255-264
Persistent link: https://www.econbiz.de/10006358890
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The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance link rid="fn6">*
Atuahene-Gima, Kwaku; Slater, Stanley F.; Olson, Eric M. - In: The journal of product innovation management : an … 22 (2005) 6, pp. 464-482
Persistent link: https://www.econbiz.de/10006233383
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A longitudinal study of the learning climate and cycle time in supply chains
Hult, G.Tomas M.; Jr, David J.Ketchen; Slater, Stanley F. - In: The journal of business & industrial marketing 17 (2002) 4, pp. 302
Persistent link: https://www.econbiz.de/10007037540
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Market orientation at the beginning of a new millennium
Slater, Stanley F. - In: Managing service quality : MSQ ; an international journal 11 (2001) 4, pp. 230-232
Persistent link: https://www.econbiz.de/10007171785
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Case in Point - Applying the RATER Model for Service Success
Czaplewski, Andrew J.; Olson, Eric M.; Slater, Stanley F. - In: Marketing management : a quarterly business management … 11 (2002) 1, pp. 14-17
Persistent link: https://www.econbiz.de/10007236700
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CASE IN POINT - The Iridium Story: A Marketing Disconnect? - Market pioneer Iridium was a brilliant idea surrounded by multiple mistakes.
Olson, Eric M.; Slater, Stanley F.; Czaplewski, Andrew J. - In: Marketing management : a quarterly business management … 9 (2000) 2, pp. 54-57
Persistent link: https://www.econbiz.de/10007241704
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Staying on Top at Vail - Will aggressive growth strategies and innovation maintain Vail's edge?
Olson, Eric M.; Slater, Stanley F.; Anthony, Toni - In: Marketing management : a quarterly business management … 7 (1998) 4, pp. 47-53
Persistent link: https://www.econbiz.de/10007246834
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Mapping the Path to Market Leadership - Effectively combining varlous dimensions of strategy into an integrated process of strategic analysis and action maps the path to market lea...
Cravens, David; Greenley, Gordon; Piercy, Nigel F.; … - In: Marketing management : a quarterly business management … 7 (1998) 3, pp. 29-39
Persistent link: https://www.econbiz.de/10007247310
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The Climbing Rockies - Will marketing wizardry elevate Colorado's MLB team to new heights?
Olson, Eric M.; Slater, Stanley F.; Anthony, Toni - In: Marketing management : a quarterly business management … 6 (1997) 2, pp. 37-42
Persistent link: https://www.econbiz.de/10007249976
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Smooth Takeoff - Western Pacific's guerrilla marketing tactics get the fledgling airline off the ground.
Olson, Eric M.; Slater, Stanley F. - In: Marketing management : a quarterly business management … 5 (1996) 3, pp. 38-43
Persistent link: https://www.econbiz.de/10007252620