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[Besprechung von:] Gaedeke, Ralph M. and Warren W. Etcheson: Consumerism. Viewpoints from business, government, and the public interest. San Francisco, 1972
Narver, John C. - In: Journal of retailing 48 (1972/73) 4, pp. 97-100
Persistent link: https://www.econbiz.de/10002557581
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Marketing and the controversy over conglomerate mergers
Narver, John C. - In: Journal of marketing 31 (1967) 3, pp. 6-10
Persistent link: https://www.econbiz.de/10002557589
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Forecasting bank portfolios
Jacobson, Robert - In: Risk and capital adequacy in commercial banks, (pp. 249-270). 1981
Persistent link: https://www.econbiz.de/10003057967
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Distinguishing among competing theories of the market share effect
Jacobson, Robert - In: Journal of marketing 52 (1988) 4, pp. 68-80
Persistent link: https://www.econbiz.de/10001056294
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Marketing theory and orientations
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503404
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A symposium on organization ambiance : management and ecology
Estafen, Bernard D.; Wright, Richard W.; Utterback, James M. - In: Academy of Management journal : AMJ 14 (1971) 1, pp. 49-115
Persistent link: https://www.econbiz.de/10002123919
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The political economy of small business in the postindustrial state
Narver, John C.; Preston, Lee E. - In: Journal of contemporary business 5 (1976) 2, pp. 1-24
Persistent link: https://www.econbiz.de/10002554881
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Conglomerate mergers and market competition
Narver, John C. - 1967
Persistent link: https://www.econbiz.de/10004656913
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The marketing economy : an analytical approach
Narver, John C.; Savitt, Ronald - 1971
Persistent link: https://www.econbiz.de/10004614475
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Conceptual readings in the marketing economy
Narver, John C. (contributor) - 1971
Persistent link: https://www.econbiz.de/10004958302