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The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 810-819
Persistent link: https://www.econbiz.de/10008318785
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Valuing Branded Businesses
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing 73 (2009) 6, pp. 137-153
Persistent link: https://www.econbiz.de/10008328594
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Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context
Mizik, Natalie; Jacobson, Robert - In: Marketing science : the marketing journal of the … 26 (2007) 3, pp. 361-379
Persistent link: https://www.econbiz.de/10007747537
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The Financial Value Impact of Perceptual Brand Attributes
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 45 (2008) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10007894084
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How brand attributes drive financial performance : Report No. 05-111
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2005) 3, pp. 21-39
Persistent link: https://www.econbiz.de/10009893444
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Myopic marketing management : the phenomenon and its long-term impact on firm value ; Report No. 06-100
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2006) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10009893458
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The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert; Mizik, Natalie - In: MSI reports : working paper series (2007) 3, pp. 75-103
Persistent link: https://www.econbiz.de/10009893493
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Valuing branded businesses
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2008) 3, pp. 91-113
Persistent link: https://www.econbiz.de/10009893514
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The recency of technological inputs and financial performance
Heeley, Michael B.; Jacobson, Robert - In: Strategic management journal 29 (2008) 7, pp. 723-744
Persistent link: https://www.econbiz.de/10008063052
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Book Reviews - Information Design
Jacobson, Robert; Salvo, Michael J. - In: Journal of business and technical communication : JBTC 16 (2002) 2, pp. 222-225
Persistent link: https://www.econbiz.de/10008119108