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Questions about formative measurement
Wilcox, James B.
;
Howell, Roy D.
;
Breivik, Einar
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1219-1228
Persistent link: https://www.econbiz.de/10003784752
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2
Ethical problems of marketing researchers
Hunt, Shelby D.
;
Chonko, Lawrence B.
;
Wilcox, James B.
-
2009
Persistent link: https://www.econbiz.de/10003794825
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3
A longitudinal examination of the effects of retailer-manufacturer brand alliances: the role of perceived fit
Arnett, Dennis B.
;
Laverie, Debra A.
;
Wilcox, James B.
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003979616
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4
An analysis of managers' resource allocation dilemma in a fixed capacity situation
Levin, Michael A.
;
McDonald, Robert E.
;
Wilcox, James B.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 331-339
Persistent link: https://www.econbiz.de/10009787439
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The effects of price promotion depth on new and mature products
Choi, Sunhee
;
Friske, Wesley
;
Lee, Sangno
;
Wilcox, James B.
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 202-215
Persistent link: https://www.econbiz.de/10010347467
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6
Professor Brand advocacy : do Brand relationships matter?
Jillapalli, Ravi K.
;
Wilcox, James B.
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 328-340
Persistent link: https://www.econbiz.de/10008757975
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7
Consumer perceptions of product warranties and their implications for retail strategy
Wilkes, Robert E.
;
Wilcox, James B.
- In:
Journal of business research : JBR
4
(
1976
)
1
,
pp. 35-43
Persistent link: https://www.econbiz.de/10003001132
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8
Recent FTC actions : implications for the advertising strategist
Wilkes, Robert E.
;
Wilcox, James B.
- In:
Journal of marketing
38
(
1974
)
1
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003001143
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Relational characteristics of the business literature : an interpretive procedure
Cox", Eli P.
;
Hamelman, Paul W.
;
Wilcox, James B.
- In:
The journal of business : B
49
(
1976
)
2
,
pp. 252-265
Persistent link: https://www.econbiz.de/10002033458
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10
Price quantity discounts : some implications for buyers and sellers
Wilcox, James B.
(
contributor
)
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 60-70
Persistent link: https://www.econbiz.de/10001052874
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