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To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000922470
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Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995 - Rev. version of 95/31/MKT
Persistent link: https://www.econbiz.de/10000910441
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Specification and empirical evaluation of a simple asymmetric market share model
Vanden Abeele, Pierre; Gijsbrechts, Els; Vanhuele, Marc - 1987
Persistent link: https://www.econbiz.de/10000739187
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Strategieen voor produktontwikkeling- en vernieuwing : empirisch onderzoek bij Belgische high-tech bedrijven
Vanden Abeele, Pierre; Christiaens, I. - 1985
Persistent link: https://www.econbiz.de/10000723991
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De houding tegenover reclame (aad), de merkopvatting en de merkattitude (Ab)
Vanden Abeele, Pierre; Swinnen, A. - 1990
Persistent link: https://www.econbiz.de/10000802600
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Consumers' means-end chains for "think" and "feel" products
Claeys, Christel; Swinnen, A.; Vanden Abeele, Pierre - 1990
Persistent link: https://www.econbiz.de/10000802617
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Customer-generated innovation in high tech markets
Vanden Abeele, Pierre; Christiaens, I. - 1988
Persistent link: https://www.econbiz.de/10000776900
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A general class of asymmetric market share models : specification and estimation issues
Gijsbrechts, Els; Vanden Abeele, Pierre - 1988
Persistent link: https://www.econbiz.de/10000776972
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Exogenous shocks or competitive skills : the success of the small autos in the US market in the 1970's
Johansson, Johny K.; Vanden Abeele, Pierre - 1989
Persistent link: https://www.econbiz.de/10000778217
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Modeling aggregate outcomes of heterogeneous non-IIA choice
Vanden Abeele, Pierre; Gijsbrechts, Els - 1991
Persistent link: https://www.econbiz.de/10000816499