Watson, Andrew; Rodgers, Terence; Dudek, David - In: Managerial and Decision Economics 19 (1999) 7-8, pp. 495-503
Management consulting is a significant and growing feature of the society of organizations in which we live. We develop an account of 'behavioral management consulting' by applying behavioral decision theory (BDT) to consulting. We apply in particular the representativeness heuristic,...