THE UNMANAGEABLE CONSUMER-FRONT COVER -- THE UNMANAGEABLE CONSUMER -- COPYRIGHT -- CONTENTS -- PREFACE TO THE THIRD EDITION -- ABOUT THE AUTHORS -- ACKNOWLEDGEMENTS -- INTRODUCTION- THE FACES OF THE CONSUMER -- CHAPTER 1- THE EMERGENCE OF CONTEMPORARY CONSUMERISM -- CHAPTER 2- THE CONSUMER AS...

Cover -- Half Title -- Endorsement -- Title Page -- Copyright Page -- Table of contents -- Preface -- Chapter 1 Setting the stage -- The origins of modern-day advertising -- Advertising in practice: the nuts and bolts of the industry -- The functions of advertising -- The effects of advertising:...