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Sales force management : planning, implementation, and control
Churchill, Gilbert A.; Ford, Neil M.; Walker, Orville C. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10000691063
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Sales force management
Johnston, Mark W.; Marshall, Greg W. - 2011 - 10. ed
Persistent link: https://www.econbiz.de/10003913624
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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.; Marshall, Greg W.; Churchill, Gilbert A. - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.; Ford, Neil M. - 2003 - 7. ed
Persistent link: https://www.econbiz.de/10001665341
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Management control of product development projects
Bonner, Joseph; Rueckert, Robert W.; Walker, Orville C. - 1998
Persistent link: https://www.econbiz.de/10000997387
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Differences in the attractiveness of alternative rewards among industrial salespeople : additional evidence
Ford, Neil M. - In: Journal of business research : JBR 13 (1985) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10001021726
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Corporate identity and international branding strategies
Walker, Orville C. - In: Unternehmen im Wandel - Change Management : mit 11 Tabellen, (pp. 239-259). 1998
Persistent link: https://www.econbiz.de/10001323094
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Marketing strategy : planning and implementation
Walker, Orville C. - 1992
Persistent link: https://www.econbiz.de/10013481866
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Sales force management
Churchill, Gilbert A. - 2009 - 9. ed.
Persistent link: https://www.econbiz.de/10013469069
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New product decision making: How chance and size of loss influence what marketing managers see and do
Forlani, David; Mullins, John W.; Walker, Orville C. - In: Psychology & marketing 19 (2002) 11, pp. 957
Persistent link: https://www.econbiz.de/10006970931