Product management is a complex process: the effective management and development of products can be a critical factor in determining whether a company will succeed in winning business from the major account market. Four key areas in the process – product definition; product development;...

Purpose – This paper aims to respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (2016, this issue) regarding the immediate usefulness of that paper’s test of advertisements’ compliance with persuasion principles, and regarding the need for further research....

Reviews recent trends and developments in the use of Information Technology in the banking environment. Considers the more advanced software technologies and examines two specific applications. The first involves the use of expert systems techniques as decision support tools; the second applies...