Bahri-Ammari, Nedra; Soliman, Khalid S. - In: Management Research Review 39 (2016) 8, pp. 854-878
Tunisia is studied. Service quality perception, customer satisfaction, loyalty, retention and firm profitability have been … confirmatory analyses were adopted to examine the effect of CRM technology on profitability. Structural equation modeling was used … CRM and profitability. Research limitations/implications Fitting CRM scale with the context of the study and the number of …