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This study examines sustainable food consumption in China and India, based on online consumer survey data. It explores …
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interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are … brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands … are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patrio's paradox" and …
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This research aims to determine the Chinese millennials' dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige, and brand image when purchasing luxury...
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