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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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Understanding brand identity confusion
Srivastava, R. K. - In: Marketing intelligence & planning 29 (2011) 4, pp. 340-352
Persistent link: https://www.econbiz.de/10009384865
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Soap, bath and shower products - France
In: Consumer goods Europe (2008) 553
Persistent link: https://www.econbiz.de/10003801809
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Soap, bath and shower products - Germany
In: Consumer goods Europe (2008) 553
Persistent link: https://www.econbiz.de/10003801811
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Soap, bath and shower products - Italy
In: Consumer goods Europe (2008) 553
Persistent link: https://www.econbiz.de/10003801812
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Soap, bath and shower products - Spain
In: Consumer goods Europe (2008) 553
Persistent link: https://www.econbiz.de/10003801814
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Soap, bath and shower products - UK
In: Consumer goods Europe (2008) 553
Persistent link: https://www.econbiz.de/10003801816
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Special feature on chemicals, rubber and plastics
2000 - 2000 ed
Persistent link: https://www.econbiz.de/10001639818
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The Relationship of Brand Equity to Purchase Intention
Senthilnathan, Samithamby - 2012
relationship between BE and PI. This implies that the PI of a customer for purchasing a branded baby soap can be predicted with the …
Persistent link: https://www.econbiz.de/10013099326
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Honor thy label : Dr. Bronner's unconventional journey to a clean, green, and ethical supply chain
Leson, Gero - 2021
-- Hemp and hysteria : David Bronner on leading an activist organization -- The dirt on soap : Mike Bronner on balancing "soap … and soul" -- How to make clean soap : Michael Milam on bringing fair trade principles to the modern office -- Serendipity … beauty -- The quest for an organic and fair global coconut oil trade : jojoba oil from the Mexican desert -- Soap making and …
Persistent link: https://www.econbiz.de/10012417589