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Chinese food retailers' positioning strategies and the influence on their buying behaviour

Skallerud, Kåre; Grønhaug, Kjell - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 2, pp. 196-209

Purpose – The purpose of this paper is to investigate Chinese food retailers' positioning strategies. Specifically, retail segments and critical factors related to the nature of the food supplier relationships that may be influenced by the positioning strategies are investigated....

Persistent link: https://www.econbiz.de/10014674700

Alcohol consumption motivations and behaviours in Hong Kong

Pettigrew, Simone; Charters, Steve - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 2, pp. 210-221

in mainland China. …

Persistent link: https://www.econbiz.de/10014674701

Reconceptualization of price mavenism: do Chinese consumers get a glow when they know?

Byun, Sang‐Eun; Sternquist, Brenda - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 3, pp. 279-293

Purpose – Buyers in China often communicate positive and negative purchasing experiences through word‐of‐mouth (WOM … in Shanghai, China. The conceptual model was tested using structural equation modeling. Findings – This study found that …, international marketers can fine‐tune their marketing strategies to appeal more effectively to price mavens in China. Originality …

Persistent link: https://www.econbiz.de/10014674705

Buying committees in the Chinese retail industry

Sternquist, Brenda; Wang, Lu - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 4, pp. 492-511

sample represents buyers from many regions in China it is not a random sample; this limits the generalizing of results …

Persistent link: https://www.econbiz.de/10014674716

Chinese consumers' perception of hypermarket store image

Chang, En‐Chi; Luan, Bo - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 4, pp. 512-527

paper finds that there are 18 important attributes in building a hypermarket retailer's store image in China. Beijing … corporate reputation is important for hypermarket retailers in China, followed by quality of goods and staff's service attitude …

Persistent link: https://www.econbiz.de/10014674717

A comparative study of Chinese and US consumers' attitudes toward advertising regulation

Gao, Zhihong; Zhang, Hongxia - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 1, pp. 72-90

Purpose – The purpose of this paper is to investigate consumer attitudes toward advertising regulation in local contexts. Design/methodology/approach – A survey was carried out of 211 Chinese consumers and 205 US consumers. Findings – It was found that the two samples converge in their...

Persistent link: https://www.econbiz.de/10014674725

Cultural dimensions and materialism: comparing Canada and China

Ogden, Harold; Cheng, Shen - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 4, pp. 431-447

Purpose – The purpose of this paper is to examine levels of materialism in Canada and China and how they vary with … differences in materialism and goes on to find that the cultural differences between Canada and China have changed since the …

Persistent link: https://www.econbiz.de/10014674743

The underlying motivations of Chinese wine consumer behaviour

Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 4, pp. 473-485

Purpose – The purpose of this paper is to discover the underlying motivations of Chinese wine consumption. Design/methodology/approach – Qualitative focus group interviews were performed on 36 Chinese wine consumers and four focus groups were performed, with participants segmented into...

Persistent link: https://www.econbiz.de/10014674745

The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy

Koubaa, Yamen; Ulvoas, Gaelle; Chew, Patricia - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 626-640

Purpose – The purpose of this paper is to examine the dual influence of traditional Chinese and national Singaporean cultural values on the attitude towards skin beauty and the purchase intention relating to skin care cosmetics among Chinese Singaporean women. It aims is to investigate how...

Persistent link: https://www.econbiz.de/10014674753

Enliven corporate brands in Chinese

Jaw, Yi‐Long; Wang, Ru‐Yu; Ying‐Yu Hsu, Carol - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 641-666

cross‐strait markets of Taiwan and Mainland China, which underlies various ideologies. Design/methodology/approach – This …/implications – Since China and Taiwan share the same Chinese culture, the qualitative method proposed by the present authors is more …

Persistent link: https://www.econbiz.de/10014674754