Investigates retailers′ relative influence on consumers′ sequential decision‐making process of forming evoked sets and then making purchase decisions from the evoked sets. Describes a study in which consumers report on 23 durable goods grouped into three product categories. Evoked set...

Highlights the integral link between the location of a particular format of retail outlet and the benefit which they offer to the customer segments which they serve. Outlines a simple conceptual framework for planning store networks which can be used as a starting point for a variety of retail...

Describes an extensive consumer survey carried out in 1993 in Bulgaria, the Czech Republic and Hungary. Empirical findings provide an understanding of the food retail systems in Eastern Europe, consumer behaviour and consumer satisfaction with the various forms of food retailing. The...

The way we think about retail location is dominated by the idea that the primary role of the retail store or the retail centre is to attract the shopper to the location. An alternative paradigm exists of taking retailing to where there are people either at home or in crowds and this is likely to...

Consumer complaint behaviour has been the topic of much academic research. Aims to contribute to this process empirically by investigating post purchase dissatisfaction levels of consumers of domestic and major electrical appliances. The findings show that electrical goods generate a high ratio...

Reports the results of an exploratory study of the effects of time pressure on consumer supermarket shopping behaviour. Unique to the study are the use of measures of both actual and relative shopping time and purchase amount, and measures of self‐reported perceived time pressure. Measures of...

Reveals that the People′s Republic of China is a market in transition. The Chinese Government wants to modernize the retail industry as part of the movement from a planned economy to a market economy. Reports that a series of interviews with managers of government‐owned department stores and...

Argues against the belief that the goal of “differential congruence” is critical to the achievement of store loyalty, and thereby to the success of retail business. This requires the consumer′s self‐image and the consumer′s image of the store to be as similar as possible. Suggests that...

Aims to examine the relationship between the merchandising strategies employed in the configuration of a power aisle and consumers’ price perceptions of those products within a warehouse grocery store setting. The results suggest that a power aisle comprising a smaller number of...

Research shows that store image is an important component of a consumer’s store choice and use of a store environment. Most of this research ignores how store image might vary across different consumer segments. Examines the impact of age on final consumers’ perceptions of retail store...