Purpose – The purpose of this paper is to gain a broader knowledge of the concept of cognitive age and its use as a variable when segmenting the market of people aged over 55. Design/methodology/approach – A proposal for measuring this variable was developed, the dimensions used being:...

Purpose – The purpose of this research is to examine the impact of atmospherics on consumer symbolic interpretations, and various psychological outcomes in a purely hedonic service environment. Design/methodology/approach – Field data were collected from 500 respondents in Florida across...

Purpose – Some consumption activities are inherently interesting, pleasurable, gratifying and potentially important to consumers' lives. The primary aim of this paper is to further understanding of the role pleasurable consumption plays in consumers' lives. Design/methodology/approach – To...

Purpose – The purpose of this paper is to analyze tourist and trip‐related characteristics and tourist motivations in connection with the decision to participate in shopping and for those tourists who decide to participate, the main determinants of the amount of expenditure....

Purpose – This research attempts to expand the understanding of the nature of tourist shopping behavior. More specifically, this study aims to explore the influences of the components of planned behavior, impulsive behavior, and experiential consumption on tourists' intentions to shop/purchase...

Purpose – The purpose of this paper is to develop a method for estimating new direct tourism spending resulting from a new event in an existing destination. Design/methodology/approach – Intercept surveys were conducted on site at six of nine festival locations. Of the 308 festival...

Purpose – The purpose of this paper is to test and compare different conceptual approaches for perceived value in a service context. Design/methodology/approach – Perceived value is an outcome construct that results from various benefits received and sacrifices devoted to achieve a...

Purpose – The consumer is currently feeling the consequences of the global economic crisis, leading to decreased spending by tourists. An important economizing strategy appears to be that vacationers do not give up their holiday but are likely to travel closer to home, a phenomenon called...

Purpose – Controversy occurs among professionals, such as veterinarians and zookeepers in Japan, as to whether a zoo should be educational or recreational. The purpose of this paper is to examine how a zoo's culturally crafted entertainment value conflicts with educational value. Using a...

Purpose This study aims to identify various risk and benefit perceptions related to the consumers’ use and selection of online food delivery applications (OFDAs) in India. It also discovers the reasons behind consumers’ OFDAs selection behaviour and how it influences their inclusive...