Purpose – The purpose of this paper is to investigate the relationship between the strategy of market orientation and organizational innovation. Design/methodology/approach – This research adopted a cross‐sectional study using questionnaires to gather research data. Research subjects were...

Purpose – This present study attempted to examine the difference between brand‐name and bandit technology companies in terms of operating models. Furthermore, the paper aimed to investigate the origin and developmental model of bandit. Design/methodology/approach – This study compared the...

Purpose – This study aims to examine aspects of the construction of professional identity, based on an interpretative inquiry in two Chinese professional service firms in Beijing. Design/methodology/approach – Data were gathered through participant observation, archival material and...

Purpose – There is a stream of literature highlighting the enormous growth potential of emerging markets. This literature forms the basis for strategic investment decisions made by multinational corporations (MNCs). Seeking to question the findings of this literature, this paper aims to...

Purpose – This introductory paper aims to outline the reasons for optimism as well as for skepticism in regard to Russia's position in the group of BRIC nations and in the global economy. Design/methodology/approach – The paper presents a brief overview of developments in Russia. This...