Similar Search Results

Besson, Ekaterina; Zhao, Yue; Kéfi, Hajer; Maalaoui, Adnane - In: International journal of entrepreneurship and small business 37 (2019) 1, pp. 25-53

Persistent link: https://www.econbiz.de/10012056909

Liu, Wei; Ye, Songhe; Moultrie, James - In: International journal of product development : IJPD 23 (2019) 1, pp. 42-64

Persistent link: https://www.econbiz.de/10012041729

Antikainen, Maria; Niemelä, Marketta - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 71-89

Persistent link: https://www.econbiz.de/10011738641

Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105

Persistent link: https://www.econbiz.de/10011459996

Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98

Persistent link: https://www.econbiz.de/10010399459

Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32

Persistent link: https://www.econbiz.de/10009782922

Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93

Persistent link: https://www.econbiz.de/10011410751

Priester, Joseph R.; Fleming, Monique A. - In: Continuing to broaden the marketing concept : making …, (pp. 193-222). 2020

Persistent link: https://www.econbiz.de/10012321161

Liang, Chao; Çakanyildirim, Metin; Sethi, Suresh P. - In: Production and operations management : the flagship … 27 (2018) 8, pp. 1516-1533

Persistent link: https://www.econbiz.de/10011969963

Herd, Kelly B.; Mehta, Ravi - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 36-52

Persistent link: https://www.econbiz.de/10012033923