Pahud de Mortanges, Charles; Rietbroek, Jan‐Willem; … - In: Asia Pacific Journal of Marketing and Logistics 8 (1996) 2, pp. 3-24
States that although Japan's pharmaceutical industry has succeeded in steadily advancing its total sales revenues in … Japan. Significantly, Japan remains the single largest recipient of US pharmaceutical exports with a surplus over imports of … more than $500 billion. Discusses various findings based on survey results within Japan's market structure. Posits that the …