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Adoption of E-Commerce by SMEs in the UK: Towards a Stage Model
Daniel, Elizabeth; Wilson, Hugh; Myers, Andrew - In: International small business journal 20 (2002) 3, pp. 253-270
Persistent link: https://www.econbiz.de/10006263892
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The diffusion of e-commerce in UK SMEs
Wilson, Hugh; Daniel, Elizabeth; Davies, Iain A. - In: Journal of marketing management : MM 24 (2008) 5-6, pp. 489-516
Persistent link: https://www.econbiz.de/10008085540
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RFID in the supply chain: lessons from European early adopters
White, Andrew; Johnson, Mark; Wilson, Hugh - In: International journal of physical distribution & … 38 (2008) 2, pp. 88-107
Persistent link: https://www.econbiz.de/10007993369
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BEST PRACTICE - Charity marketing
Blades, Fiona; Macdonald, Emma K; Wilson, Hugh - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 42-44
Persistent link: https://www.econbiz.de/10009832781
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Customer experience quality: an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred; Clark, Moira; Wilson, Hugh - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 846-870
Persistent link: https://www.econbiz.de/10009797083
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BEST PRACTICE - Immersive market research - When and how to use immersive techniques for understanding customers.
Macdonald, Emma; Wilson, Hugh - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 44-46
Persistent link: https://www.econbiz.de/10009799730
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Assessing value-in-use: A conceptual framework and exploratory study
Macdonald, Emma K.; Wilson, Hugh; Martinez, Veronica; … - In: Industrial marketing management : the international … 40 (2011) 5, pp. 671-683
Persistent link: https://www.econbiz.de/10009178261
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Measuring communication channel experiences and their influence on voting in the 2010 British General Election
Baines, Paul; Macdonald, Emma K.; Wilson, Hugh; Blades, … - In: Journal of marketing management : MM 27 (2011) 7, pp. 691-718
Persistent link: https://www.econbiz.de/10009252654
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BEST PRACTICE - Marketing pharmaceuticals - How pharmaceutical companies can rethink their customer relationships and renew their promotion efforts.
Wilson, Hugh; Marcos, Javier - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 46-48
Persistent link: https://www.econbiz.de/10009812881
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Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives - Fc;100
Mollen, Anne; Wilson, Hugh - In: Operations research, Management science : OR MS ; the … 51 (2011) 5, pp. 521-525
Persistent link: https://www.econbiz.de/10009813411