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Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana; Cherepanova, Viktoriia - In: Baltic Journal of Economic Studies 5 (2019) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
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A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.; Mason, Charlotte H. - 1994
Persistent link: https://www.econbiz.de/10000890131
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Selected statutes and international agreements on unfair competition, trademark, copyright and patent
Goldstein, Paul; Kitch, Edmund W.; Perlman, Harvey S. - 1987
Persistent link: https://www.econbiz.de/10000737885
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Coke : Coke, designing a world brand
Bayley, Stephen - 1986
Persistent link: https://www.econbiz.de/10000732116
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Coca-Cola superstar
Steinbach Palazzini, Fiora - 1989
Persistent link: https://www.econbiz.de/10000768386
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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The Trademark reporter
United States Trademark Association - 1911-2013: New York, NY : [Verlag nicht ermittelbar] - 1.1911 - 103.2013,5
Persistent link: https://www.econbiz.de/10000462614