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What we may have is a failure to communicate : labeling environmentally certified forest products
Teisl, Mario Francis - In: Labelling strategies in environmental policy, (pp. 329-341). 2007
Persistent link: https://www.econbiz.de/10003606719
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Eco-labeling for energy efficiency and sustainability : a meta-evaluation of US programs
Banerjee, Abhijit V.; Solomon, Barry D. - In: Labelling strategies in environmental policy, (pp. 439-453). 2007
Persistent link: https://www.econbiz.de/10003606798
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Roots of marketing and consumer research at the University of Chicago
Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003609447
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The future of online market research
Lipner, William E. - In: Journal of advertising research 47 (2007) 2, pp. 142-146
Persistent link: https://www.econbiz.de/10003611428
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Consumer-based brand equity : comparisons among Americans and South Koreans in the USA and South Koreans in Korea
Jung, Jaehee; Sung, Eun-Young - In: Journal of fashion marketing and management 12 (2008) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10003696348
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Making ends meet : how will the elderly manage their finances and post-retirement expenses?
Moschis, George P.; Burkhalter, Janée N. - In: Journal of financial services marketing : JFSM 12 (2007/08) 3, pp. 235-241
Persistent link: https://www.econbiz.de/10003698320
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M-politics : credibility and effectiveness of mobile political communications
Prete, Maria Irene - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 48-56
Persistent link: https://www.econbiz.de/10003698740
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Conducting culturally appropriate qualitative market research in the Native American landscape
Haring, Rodney - In: Qualitative market research : an international journal 11 (2008) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10003698913
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Targeting female online shoppers : a critique (marketing challenges, research issues & implications)
Vyas, Parimal H.; Nigam, Priti - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 157-172). 2007
Persistent link: https://www.econbiz.de/10003677124