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The Lincoln Magna Carta: marketing a document that changed the world
Ardley, Barry C.; Ardley, Michaela K. - In: The marketing review 10 (2010) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10008651148
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Real estate market analysis : a case study approach
Brett, Deborah L.; Schmitz, Adrienne - 2009 - 2nd ed.
Persistent link: https://www.econbiz.de/10003877334
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Marketing management and the integration of relevant research
Mulligan, Peter M. - In: Emerging business theories for educators and practitioners, (pp. 198-201). 2007
Persistent link: https://www.econbiz.de/10003947197
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The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.; Farley, John U. - In: The profit impact of marketing strategy project : …, (pp. 6-27). 2009
Persistent link: https://www.econbiz.de/10003927203
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The influence of collectivism in restaurant selection : a sentence completion experiment
Magnini, Vincent P. - In: International journal of hospitality management 29 (2010) 1, pp. 191-193
Persistent link: https://www.econbiz.de/10003964259
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Comments on panellists
Barth, Mary E. - In: Abacus : a journal of accounting, finance and business … 46 (2010) 1, pp. 120-127
Persistent link: https://www.econbiz.de/10003964620
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Theory, practice and impact in academic marketing research
Baker, Michael John - In: Journal of customer behaviour 9 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003965728
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Dimensions of general market demand associated with professional team sports : development of a scale
Byon, Kevin K.; Zhang, James J.; Connaughton, Daniel P. - In: Sport management review 13 (2010) 2, pp. 142-157
Persistent link: https://www.econbiz.de/10003966541
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Advertising bans and the substitutability of online and offline advertising
Goldfarb, Avi; Tucker, Catherine - In: Journal of marketing research : JMR 48 (2011) 2, pp. 207-227
Persistent link: https://www.econbiz.de/10008987836
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L. - 2010 - 11. ed
Persistent link: https://www.econbiz.de/10009011035