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Consumer behavior and marketing action
Assael, Henry - 1984 - 2. ed
Persistent link: https://www.econbiz.de/10000684485
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The differential effect of buying task (gift vs. self use) on the usage of product evaluations in the formation of purchase likelihoods
Banks, Sharon Kendall - 1980
Persistent link: https://www.econbiz.de/10000686685
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Mail order marketing
Ornstien, Edwin J. - 1970
Persistent link: https://www.econbiz.de/10000533741
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A study of R&D marketing interface and innovation success in high technology firms
Gupta, Ashok Kumar - 1984
Persistent link: https://www.econbiz.de/10000692383
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Exploring marketing research
Zikmund, William G. - 1986 - 2. ed
Persistent link: https://www.econbiz.de/10000700785
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Contemporary cases in consumer behavior
Blackwell, Roger D.; Engel, James F.; Talarzyk, W. W. - 1985 - Rev. ed
Persistent link: https://www.econbiz.de/10000702468
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Contemporary marketing research
McDaniel, Carl D.; Gates, Roger H. - 1999 - 4. ed
Persistent link: https://www.econbiz.de/10000670972
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Principles of market research
Delens, A. H. R. - 1950
Persistent link: https://www.econbiz.de/10000674512