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Understanding the effects of pharmaceutical promotion : a neural network approach guided by genetic algorithm-partial least squares
Lim, Chee Wooi; Kirikoshi, Toru - In: Health care management science 11 (2008) 4, pp. 359-372
Persistent link: https://www.econbiz.de/10003778379
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A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company and the origins of market research
Ward, Douglas B. - 2010
Persistent link: https://www.econbiz.de/10003779313
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Recent evidence on the relationship between anonymity and response variables for mail surveys
Downs, Philip E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10001045542
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
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Redesigning product lines with conjoint analysis : how Sunbeam does it
Page, Albert L. - In: The journal of product innovation management : an … 4 (1987) 2, pp. 120-137
Persistent link: https://www.econbiz.de/10001045984
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Evaluating research and development : the segmental approach
Quinn, James Brian - 1959
Persistent link: https://www.econbiz.de/10002681638
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Perspectives for research in marketing
Revzan, David A. - 1965
Persistent link: https://www.econbiz.de/10002684638
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Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg - 1998
Persistent link: https://www.econbiz.de/10000647324
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Market survey for select minor forest products in France, UK, USA and Japan
1987
Persistent link: https://www.econbiz.de/10000785756
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706