Because R&D and marketing are dependent upon each other for new product development, it is imperative that they achieve consensus and organizational integration (a team spirit of collaboration and joint commitment). But, consensus and integration are often inhibited by the differing viewpoints...

Thirty-two research and development scientists working under high and low autonomy conditions were studied for differences in attitudes and behavior, and their (thirty-two) one-man projects were studied for differences in output levels. High autonomy development scientists were found to have...