products (one complex, one simple). Two of the advertisements included “made in USA” claims, while the other two advertisements … were identical but did not include any country of origin claim. The findings show that, on an unaided basis, made in USA … USA” they associate it with both parts and labour, rather than parts or labour alone. Finally, when respondents see the …

Reviews research on marketing attitudes, strategies and effectiveness of marketing tools in accounting firms in the USA …

Explores the cultural differences between Japan and the USA as they influence in the practice of creativity. Western …

USA. The empirical dimensions of the situational variables (frequency of shopping visit; the usual time of day for … USA with respect to shopping behaviour (purchase of food or beverage and purchase of other products). Includes examples of …

Managers' perceptions of exporting are shown to have a critical influence on firm export performance in this study of … machine tool manufacturers in the US and Canada. Of special importance are managers' perceptions of the advantages of … associated with exporting and managers' work experience overseas are also shown to be related to the percentage of sales a firm …