This chapter traces the development of real options reasoning (ROR) and details how problems in assessing the value of real options have made ROR as initially proposed difficult to implement. The paper then describes how in practice, instead of focusing on explicit valuation, organizations...

The rigor versus relevance debate of management research is ongoing. We contribute to this discussion by contrasting alternative assumptions about generating management knowledge and linking knowledge generation to academic governance. Specifically, we show that knowledge-by-representation...