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Internal marketing (IM) has become essential in service industries since employees are considered critical to excel in customer service due to fierce competition. Previous studies have examined and proved the role of IM in retaining happy and loyal customers in a variety of industries. However,...
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) in Vietnam from 1996 to 2021. Time series data are used in the model to assess the influence of six indicators standing … sector (DLP) was collected from 1996 to 2021. As a result of the analysis, when FA, FE, and FEM increase, Vietnam's FDI …
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Vietnam, we examine the relationship between inflation expectations and consumption. In both countries, our results show an …
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Vietnam. Design/methodology/approach This study uses data from the Vietnam Household Living Standards Survey and the two … probability of households using bank services, thereby enhancing financial inclusion in Vietnam. Originality/value Different from … services in Vietnam at the household level. This paper targets internal migration because it is the main type of migration in …
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Based on the relationship between fintech and bank performance and the role of mobile applications in bank operations, we investigate the impact of mobile banking application (MBA) ratings on bank service income. The quarterly data from the 15 biggest Vietnamese commercial banks in 2019-2020...
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