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A special case of dynamic pricing policy
Wernerfelt, Birger - In: Management science : journal of the Institute for … 32 (1986) 12, pp. 1562-1566
Persistent link: https://www.econbiz.de/10001025919
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Advertising content when brand choice is a signal
Wernerfelt, Birger - In: The journal of business : B 63 (1990) 1, pp. 91-98
Persistent link: https://www.econbiz.de/10001084905
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Brand loyalty and market equilibrium
Wernerfelt, Birger - In: Marketing science : the marketing journal of the … 10 (1991) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10001110932
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Why do firms trend to become different ?
Wernerfelt, Birger - In: The SMS Blackwell handbook of organizational …, (pp. 121-133). 2003
Persistent link: https://www.econbiz.de/10002111421
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Governance of adjustments
Wernerfelt, Birger - In: The journal of business : B 77 (2004) 2,Suppl., pp. S3-S24
Persistent link: https://www.econbiz.de/10002095305
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[Rezension von: Concentrated corporate ownership, ed. by Randall K. Morck, Chicago [u.a.]]
Wernerfelt, Birger - In: Journal of economic literature 40 (2002) 1, pp. 181-182
Persistent link: https://www.econbiz.de/10001670372
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Organizational languages
Wernerfelt, Birger - In: Journal of economics & management strategy : JEMS 13 (2004) 3, pp. 461-472
Persistent link: https://www.econbiz.de/10002177069
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Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger - 2010
Persistent link: https://www.econbiz.de/10003924094
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Small forces and large firms : foundations of the RBV
Wernerfelt, Birger - In: Strategic management journal 34 (2013) 6, pp. 635-643
Persistent link: https://www.econbiz.de/10009752278
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On the role of the RBV in marketing
Wernerfelt, Birger - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 22-23
Persistent link: https://www.econbiz.de/10010256728