This study uses the 2013 Survey of Consumer Finances data set to investigate differences in credit card use between Hispanic and White households. The sample includes 3,784 households, with 3,165 households headed by a White individual and 619 households headed by a Hispanic individual. The...

This paper will propose that sociological measures should be combined with traditional demographic measurements used by Marketing Research to help organizations understand which cultural and ethnic differences resound on an emotional level and thereby create a bond between the marketer and the...

The United States Hispanic Internet user is a growing and relatively unexplored segment in the marketing literature. This research addresses this void by assessing how key cultural characteristics of U.S. Hispanic consumers influence their behaviors online. Examining a multi-cultural sample of...

Intro -- Table 1. Household spending trends, 2000 to 2010 -- Table 2. Average spending by race and Hispanic origin of householder, 2010 -- Table 3. Indexed spending by race and Hispanic origin of householder, 2010 -- Table 4. Total spending by race and Hispanic origin of householder, 2010 --...