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Consumer responses to dissatis...
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Marketing
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Andreasen, Alan R.
76
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12
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3
Kees, Jeremy
3
Kidwell, Blair
3
Peracchio, Laura A.
3
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2
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Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976
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ECONIS (ZBW)
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9
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61
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed., 1. [Dr.]
Persistent link: https://www.econbiz.de/10004584576
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62
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2003
-
6. ed.
Persistent link: https://www.econbiz.de/10004715839
Saved in:
63
Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium
Andreasen, Alan R.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10004814268
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64
Marketing research that won't break the bank : a practical guide to getting the information you need
Andreasen, Alan R.
-
2002
-
1. ed.
Persistent link: https://www.econbiz.de/10004772935
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65
Actualidad - Ponencias - Marketing to Today's American Consumer
Andreasen, Alan R.
- In:
Estudios empresariales : revista cuatrimestral
(
2004
)
116
,
pp. 6-9
Persistent link: https://www.econbiz.de/10006150399
Saved in:
66
SOCIAL ENTERPRISE: PROFITS FOR NONPROFITS: FIND A CORPORATE PARTNER
Andreasen, Alan R.
- In:
Harvard business review : HBR
74
(
1996
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10005990971
Saved in:
67
W. Douglas Evans and Gerald Hastings (Eds.). Public Health Branding: Applying Marketing for Social Change
Andreasen, Alan R.
- In:
Journal of consumer policy : consumer issues in law, …
32
(
2009
)
1
,
pp. 73-74
Persistent link: https://www.econbiz.de/10008225730
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68
Promoting positive change: Advancing the food well-being paradigm
Bublitz, Melissa G.
;
Peracchio, Laura A.
;
Andreasen, Alan R.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1211-1218
Persistent link: https://www.econbiz.de/10010119599
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69
Special Issue on Social Marketing Initiatives - Marketing Social Marketing in the Social Change Marketplace
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
21
(
2002
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10007038017
Saved in:
70
From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
1
,
pp. 129-131
Persistent link: https://www.econbiz.de/10007069706
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