Bakewell, Cathy; Mitchell, Vincent‐Wayne - In: International Journal of Retail & Distribution Management 31 (2003) 2, pp. 95-106
Since environmental factors have influenced Generation Y shoppers (those born after 1977) to make them different from older groups, this study examines the decision making of Adult Female Generation Y consumers using Sproles and Kendall’s (1986) Consumer Styles Inventory (CSI). The study uses...
