Showing 1 - 10 of 82,647
Persistent link: https://www.econbiz.de/10015061812
Persistent link: https://www.econbiz.de/10011502604
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10011446211
Persistent link: https://www.econbiz.de/10011628203
Persistent link: https://www.econbiz.de/10011947122
Persistent link: https://www.econbiz.de/10011617123
Persistent link: https://www.econbiz.de/10012234760
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10010297768
Persistent link: https://www.econbiz.de/10000885247
Persistent link: https://www.econbiz.de/10000860157