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An investigation of brand equity dimensions and customer retention : a perspective of postpaid telecom subscribers in Lagos State, Nigeria

Kunle, Ladipo Patrick; Rahim, A. Ganiyu; Nkechi, Peace - In: International journal of management and economics 56 (2020) 4, pp. 339-350

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry. Cross-sectional research design was adopted to survey 368 postpaid subscribers. The respondents were selected through multistage sampling techniques. The four dimensions of brand...

Persistent link: https://www.econbiz.de/10012395271

Shoppers' perception of retail convenience in online shopping in Benin City, Nigeria

Agbonifoh, Christopher; Odia, Edith Onowe - In: Oradea journal of business and economics 5 (2020) 1, pp. 49-59

Persistent link: https://www.econbiz.de/10012404479

Information and consumer willingness to pay for biofortified yellow cassava : evidence from experimental auctions in Nigeria

Oparinde, Adewale; Banerji, Abhijit; Birol, Ekin; … - In: Agricultural economics : the journal of the … 47 (2016) 2, pp. 215-233

Persistent link: https://www.econbiz.de/10011662099

Sensory attributes of malt drinks and consumer purchase decisions

Anetoh, John Chidume; Nnabuko, Justitia Odinakachukwu; … - In: Journal of food products marketing : innovations in … 26 (2020) 5, pp. 317-343

Persistent link: https://www.econbiz.de/10012244852

Factors influencing electronic banking continuance usage intention in developing economies: a study of Nigeria

Ogedengbe, Fowokemi Alaba; Abdul Talib, Yurita Yakimin - In: International journal of business information systems : … 35 (2020) 1, pp. 63-87

Persistent link: https://www.econbiz.de/10012312954

Low cost strategy as a remedial prescription for resuscitating Nigeria's ailing domestic airline industry : the customers' perspective

Ajeyalemi, Oladipupo; Olarewaju, Adeniyi - In: Consumer behavior review : CBR 4 (2020) 2, pp. 66-83

Persistent link: https://www.econbiz.de/10012285273

Distribution justice and customer post-complaint behaviour of fast food industry in Rivers State, Nigeria

Ogonu, Gibson Chituru; Nwokah, N. Gladson; Acee-Eke, … - In: Inventi impact: service sector (2019) 3, pp. 182-197

Persistent link: https://www.econbiz.de/10012290642

Customers' loyalty to tablet commerce in Nigeria

Olaleye, Sunday Adewale; Sanusi, Ismaila Temitayo; … - In: African journal of science, technology, innovation and … 12 (2020) 2, pp. 217-229

Persistent link: https://www.econbiz.de/10012255777

Advert exposure on consumer purchase decisions : an empirical study on MTN Nigeria

Deborah, Aka; Nelson, Okorie; Joseph, Kehinde - In: Inventi impact: retailing & consumer services (2016) 1, pp. 51-59

Persistent link: https://www.econbiz.de/10011575872

A conceptual analysis of halal beef value chain and market potential in Nigeria

Kuka, Musa Gambo Kasuwar; Jakada, Balarabe A. - In: International journal of islamic marketing and branding 1 (2015) 1, pp. 113-122

Persistent link: https://www.econbiz.de/10011720993