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Green Awareness and Consumer Purchase Intention of Environmentally-Friendly Electrical Products in Anambra, Nigeria

Ayodele, Adeola A. - 2018

post-graduate students of Nnamdi Azikiwe University, Awka, Nigeria. A sample size of 345 respondents was statistically …

Persistent link: https://www.econbiz.de/10012928189

Factors Influencing Smartphone Purchase Behavior Among Young Adults in Nigeria

Ayodele, Adeola A. - 2018

subscribers and teledensity in Nigeria, this has led to the emergence of mobile communication device that enhances this shift. The … to investigate the determinants of Smartphone purchase behavior in an emerging economy like Nigeria. More so, Smartphone … was found to be common among young adults who make up the larger percentage of Smartphone market in Nigeria. Based on the …

Persistent link: https://www.econbiz.de/10012928216

Perceived sales promotion transparency and customer intention to participate : insight from student-bank customers in Nigeria

Agu, Godswill Agu - In: Journal of marketing communications 27 (2021) 7, pp. 762-779

Persistent link: https://www.econbiz.de/10012653589

Destination personality as predictor of symbolic consumption in Nigeria's tourism industry

Ajeyalemi, Oladipupo; Olarewaju, Adeniyi - In: New frontiers in hospitality and tourism management in …, (pp. 35-53). 2021

Persistent link: https://www.econbiz.de/10012612824

Perceived environmental concern, knowledge, and intention to visit green hotels : do perceived consumption values matter?

Adetola, Odugbesan Jamiu; Aghazadeh, Sahar; Abdullahi, … - In: Pakistan journal of commerce and social sciences 15 (2021) 2, pp. 240-264

-friendly purchase behavior among hotel guests in Nigeria. …

Persistent link: https://www.econbiz.de/10012599874

Shopaholic phenomenon, choice of shopping place and the development of megamalls in Ibadan, Nigeria

Olonade, Olawale Yinusa; Busari, Dauda Aderemi; … - In: Inventi impact: retailing & consumer services (2021) 2, pp. 68-79

Persistent link: https://www.econbiz.de/10012601971

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

Promoting the Beauty of Yoruba Traditional Fabric of Aso-Oke for International Consumption and Sustainable Development

Fadipe, E. O.; Obiana, U. V. - 2021

Yoruba people are predominantly found in southwestern and north central Nigeria, some part of Benin republic and Togo … in Gross Domestic Product (GDP) and a veritable source of foreign exchange for Nigeria. The paper provides an insight …

Persistent link: https://www.econbiz.de/10013216783

Effects of Demographic Factors on Impulse Buying Behaviour of Consumers in Auchi, Edo State, Nigeria

Ugbomhe, O. Ugbomhe; P, E. Okpamen; Adomokhai, S. Simon - 2021

The objective of the study was to determine the effects of demographic factors (Age, Gender, Income, Education, Marital Status and Occupation) on impulse buying bahaviour of consumers in Auchi. The study adopted survey design. The population of the study consisted all consumers who have made...

Persistent link: https://www.econbiz.de/10013226221

Customers’ Perspectives of Service Quality in Community Pharmacies in Nigeria : A Cross-Sectional Survey

Ihekoronye, Maduabuchi R.; Osemene, Kanayo P; Erhun, … - 2021

Background: There is a growing need to understand the determinants of service quality in community pharmacy from the viewpoint of customers. Objectives: The study explored customer perspectives of pharmacy services using quality indicators and proposed a path for quality improvement. Methods: A...

Persistent link: https://www.econbiz.de/10013239832