"Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of...

This paper identifies five factors that cluster belief about the importance of barriers to export held by executives in strategic business units involved in export of paper products or contemplating such export. These factors were evaluated in respect to the international business literature and...