The strategy of franchising has become an increasingly important growth option for firms operating in today’s highly … competitive marketplace. This paper describes the present status of franchising and provides managers with practical, strategic … guidance on its use. Three general forms of franchising have emerged which can be employed by the franchisor depending upon …

Franchising has shown considerable growth in recent years and in advanced economies, such as the USA and the UK, and … currently accounts for approximately one‐third of all retail sales. It would seem, therefore, that franchising and retailing … franchising, through an examination of the UK context. Given the changing nature of the retail industry and the advent, in …

franchising to manage them. Utilising franchising, branding and food retailing literatures, the work investigates not only why … Shell Retail believed business format franchising was more appropriate than traditional franchising or in‐company management … analyses the problems relating to business format franchising that Shell Retail encountered in order to provide guidance for …

Franchising has become a major driving force in the globalisation of service businesses. Likewise, international … operations. This paper considers the use of franchising in the internationalisation of retail operations and places the … experience of retail operations that use the market entry strategy within the context of other franchising activity. The paper …