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Wie findet man die Positionierung, die funktioniert?
Baumgärtel, Otto A. - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2008) 5, pp. 14-17
Persistent link: https://www.econbiz.de/10003770250
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784505
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Dimensions of brand personality
Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003784566
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.; Siguaw, Judy A.; Mattila, Anna S. - 2009
Persistent link: https://www.econbiz.de/10003784573
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Why brands grow
Baldinger, Allan L.; Blair, Edward; Echambadi, Raj - 2009
Persistent link: https://www.econbiz.de/10003784822
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Brand Trust Measurement : die Erforschung der "Marke als Vertrauensanker"
Ahlert, Dieter - In: Neue Ansätze in Markenforschung und Markenführung, (pp. 51-58). 2005
Persistent link: https://www.econbiz.de/10003323998
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Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David - 2006
Persistent link: https://www.econbiz.de/10003278913
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Japanese consumers' need for uniqueness : effects on brand perceptions and purchase intention
Knight, Dee K.; Kim, Eun Young - In: Journal of fashion marketing and management 11 (2007) 2, pp. 270-280
Persistent link: https://www.econbiz.de/10003472703
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Using attraction models for competitive optimization : pitfalls to avoid and conditions to check
Soberman, David A. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003379159