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Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John; Fraser, Jay R.; Nguyen, Trang Kieu - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
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Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce
Aichner, Thomas; Shaltoni, Abdel Monim - In: The international review of retail, distribution and … 28 (2018) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10011884079
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QR code advertising : a cross-country comparison of Turkish and German consumers
Bayrak Meydanoğlu, Ela Sibel; Çilingirtürk, Ahmet Mete; … - In: International journal of internet marketing and … 12 (2018) 1, pp. 40-68
Persistent link: https://www.econbiz.de/10011859031
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Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan; Wu, Yuan-Ciao; Lee, Yu-Kang; Chu, Xing-Yu - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
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Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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The direct and reposting effects of advertorials on sales
Wang, Xia; Yu, Chunling; Dong, Lily C. - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655