Ramanujam, Vasudevan; Venkatraman, N. - In: Planning Review 13 (1985) 1, pp. 22-24
For some time now, the business press has been sounding the death knell of strategic planning. Introduced in the mid‐Fifties, formal and comprehensive approaches to strategic planning have gone through a number of evolutionary changes. Beginning with simple, internally oriented annual budgets,...