Korhonen, Pekka J.; Silvennoinen, Kari; Wallenius, Jyrki; … - In: European Journal of Operational Research 219 (2012) 2, pp. 360-367
We investigate in a simple bi-criteria experimental study, whether subjects are consistent with a linear value function while making binary choices. Many inconsistencies appeared in our experiment. However, the impact of inconsistencies on the linearity vs. non-linearity of the value function...