Simpson, Wayne; Sproule, Robert - 2000
distributional shifts: (i) a rightward shift of the distribution, (ii) a Rothschild-Stiglitz increase in risk, and (iii) a Menezes et … al. increase in downside risk. In particular, assuming that the von Neumann-Morgenstern utility is increasing and concave … unambiguous in the case of price less than or equal to marginal cost. In the alternative case of price greater than marginal cost …